Sendinblue appoints new CTO and accelerates


SEATTLE, July 26, 2022 (GLOBE NEWSWIRE) — sendinblue, the leading all-in-one digital marketing platform for small and medium-sized businesses, is pleased to announce the appointment of Yvan Saule as Chief Technology Officer, marking the completion of its C-suite to accelerate growth international organization. In this role, Saule will lead Sendinblue’s fast-growing software engineering team, oversee software architecture to strengthen its digital marketing offerings and customer relationship management (CRM) platform, and drive adoption of new technologies.

“I’m excited to join Sendinblue to empower small and medium-sized businesses to achieve digital excellence, lead our team of technologists, and enhance our innovative product roadmap,” said Yvan Saule, Chief Technology Officer at Sendinblue. “As the organization expands its product and feature offering as well as the continued technical complexity of the platform, my mission is to foster a strong engineering culture so that Sendinblue can continue to innovate at a fast pace. fast, and in turn, provide more advanced service to our customers.I look forward to helping our engineering team realize their full potential and helping SMEs reach theirs.

Saule has 20 years of experience in technical, product and infrastructure management. Most recently, he was Vice President of Engineering at Octopia, an e-commerce marketplace solutions provider, and prior to that, he was CTO France for Publicis Sapient, a digital consulting firm. Under his leadership at Octopia, Saule executed the launch of the platform and grew the engineering team from 8 to 300 engineers in two years.

“We are delighted that Yvan will oversee our engineering team and our infrastructure to strengthen our foundation to become the leading marketing and sales platform for SMEs,” said Armand Thiberge, founder and CEO of Sendinblue. “Over the past four months, we have appointed a new COO and Chief People and Impact Officer, and Yvan’s appointment completes our leadership team, which is critical to our success.”

In addition to new hires, Sendinblue has acquired four companies over the past 10 months, expanding the company’s digital marketing and e-commerce offerings for SMBs, all of which have contributed to Sendinblue’s rapid growth trajectory. Sendinblue also continues its global expansion by seeking talent to fill more 60 rolesnearly a third of which will come under the responsibility of Yvan.

“Our technical stability must outpace the competition to continue our growth in North America, and under Yvan’s leadership, I am confident that we will maintain this rapid pace in our fastest growing market,” added Steffen Schebesta, CEO of North America and Vice President of Business Development at Sendinblue.

Saule holds a Masters in Computer Science in Engineering Technology from IMT Atlantique in France and an Executive MBA in Digital Business Transformation from Publicis Sapient and Hyper Island. He will be based at Sendinblue headquarters in Paris, France.

About Sendinblue
Sendinblue is the only all-in-one digital marketing platform for B2B and B2C businesses, e-commerce sellers and agencies to build relationships with their customers through end-to-end digital marketing campaigns, transactional messaging and marketing automation. Unlike other marketing solutions designed for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to meet the marketing needs of growing SMBs in challenging markets. Sendinblue was founded in 2012 by Armand Thiberge with a mission to make the most effective marketing channels accessible to all businesses. Headquartered in Paris with offices in Seattle, Berlin, Bangalore, Sofia, Noida and Toronto, Sendinblue supports over 300,000 active users in 180 countries.

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Lauren Burge
Head of Media Strategy and Senior Account Manager, Karbo Communications
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