Disney seems to be interested in jumping into the non-fungible token (NFT) space.
The entertainment giant is currently advertising an open position for a “business development” manager.
The position requires “knowledge and passion for the Digital and NFT categories”.
“You will help lead Disney’s efforts in the NFT space, including monitoring market developments, defining category strategy and managing key partners.”
The successful candidate will work out of Disney’s office in Glendale, CA.
Disney isn’t the first major company to take an interest in NFTs. Earlier this week, retail video game company GameStop announced a partnership with Ethereum’s layer 2 scaling solution Immutable X (IMX) to create a common NFT marketplace.
In late December, retail giant Walmart filed a trademark application in the United States for an NFT marketplace that provides a platform for “buyers and sellers of downloadable digital goods authenticated by non-fungible tokens.”
Footwear giant Adidas announcement earlier that month, it partnered with top NFT brands and influencers to explore the metaverse.
And Nike filed a trademark application in October for products involving “downloadable virtual goods…for use online and in online virtual worlds.”
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