Almond Board of California Appoints Industrial Advertising Director | 03/24/2021


MODESTO, CALIFORNIA. – Charice Grace has been appointed Director of Enterprise Advertising and Stewardship on the Almond Board of California.

Ms. Grace brings over 20 years of CPG model advertising and enterprise growth expertise to her new function. She joined the group after Simit + Smith, the place she was Govt Director of Advertising and Gross sales. Beforehand, she was Director of Buyer Improvement at Aryzta North America and Head of Model Advertising at Bimbo Bakeries USA.

She holds a BA in Advertising from Morgan State College and an MA in Worldwide Enterprise from the College of Miami.

In her new function, Ms. Grace will lead all industrial public relations and promoting actions for North America. As an knowledgeable in new product growth and class progress, she’s going to leverage her potential to articulate the distinctive advantages of elements in selling California almonds, mentioned Harbinder Maan, affiliate director of enterprise advertising and of stewardship on the Almond Board of California.

“We’re delighted that Charice Grace is becoming a member of the Almond Board of California,” mentioned Ms. Maan. “Her demonstrated expertise within the meals trade makes her a serious asset on this function, the place she’s going to lead content material growth and outreach with our company groups.

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